Video is the future of content marketing and there is no better time to start than now. Various studies show more than half of the companies are already making use of the medium – a figure that’s predicted to rise as more and more realize the possibilities. When it comes to potential reach, video is peerless. Over 4.9 billion videos are viewed per day on YouTube alone. YouTube is also only topped by Google and ranked number two in search engine usage. Here are a few facts relating to the use of video in marketing your business or organization online.
· Video generates 1200% more shares than text and images combined.
· Video generates 41% more web traffic from search than non-users.
· Video on a landing page can increase conversions by 80% or more.
· Video drives a 157% INCREASE in organic traffic from search engines.
The success stories of videos that have gone viral are legend. A campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times. If such numbers seem out of reach for companies without 12-figure revenue streams, they at least demonstrate videos inherent share ability. Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is one of the best tools in the kit.
Always consider the audience you are trying to reach and ensure the video is relevant to them. Do not neglect social media and be sure to promote across multiple channels. If you want to fully realize videos potential, you must make it easy for users to find and share it. Don’t neglect mobile either, as statistics show 46% of all internet video consumption is watched via mobile devices.
Finally, be creative, not only with the videos themselves but also in the campaign strategy you build around them. Industry experts agree that creativity wins over the cost of production every time. Get that bit right and video won’t just be the future of content marketing; it will be the future of content marketing for you.
Contact Endpoint Creative to see how your marketing endeavors can be taken to the next level with the power of online video.